Twitter Lite: new markets against the all lite

Business: After a first test in the Philippines, Twitter is deploying its Twitter Lite application in 23 other countries. This application is optimized for emerging markets by minimizing data consumption

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Twitter introduced its Twitter Lite app in April 2017, before publishing it on the Google Store for a test in the Philippines in September. This version of the application for emerging countries is distinguished from the classic version by its data consumption, revised downward, and by several features designed specifically for users with less efficient mobile networks than some developed countries.

Following its first successful test in the Philippines, Twitter decided to expand Twitter Lite's reach to 24 other countries in Africa, Asia, Europe, the Middle East, and Latin America. The complete list includes Algeria, Bangladesh, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Egypt, Israel, Kazakhstan, Mexico, Malaysia, Nigeria, Nepal, Panama, Peru, Serbia, El Salvador, South Africa, Thailand, Tunisia, Tanzania and Venezuela. The application is only available on Android, on the Google Play Store of these different countries.

The idea for Twitter is to adapt to the specificities of these countries where the telecom infrastructure is not always optimal and where users do not necessarily have the highest-end smartphones. For this, the Twitter Lite application provides several specific features: the application has been optimized to load faster on 2G and 3G networks and offer support options in case of loss of connection.

A mode of reducing the consumption of the data has also been implemented, as well as the possibility of loading only the images that the user wishes to see rather than all the images of the timeline, always in order to reduce the data consumption of the data. 'application. Finally, the size of the installed application has also been revised downward compared to the traditional application and falls below 3 MB.

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